Head of Product Marketing

About REWORTH
 

REWORTH is an API first company with the mission to engage customers and create opportunities for financial institutions and businesses through actionable data. 

We help banks and fintechs to activate their dormant customers by connecting them with merchants. They receive actionable data and offer cashback to end-customers via a fully-integrated API embedded in the banks app or website. 

REWORTH uses categorized consumer profiles from transaction and ticket item data to increase engagement by providing personalized cashback rewards, frictionless within the payment process. 

The API-first approach and open architecture enables REWORTH to add value added services such as demand steering, business intelligence and will connect 3rd party services (CPG business insights, BNPL, payments, lending) to the ecosystem in the future. 

REWORTH is backed by leading global investors such as ALLVP, FJ labs, Soma Capital, Gilgamesh, and Rally Cap Ventures. REWORTH was also part of the second batch of the Latitud Fellowship, which helped accelerate the growth in Latam. Read more about our latest fundraise here. 

We are a multinational and diverse team that started REWORTH mid 2020 with a complementary skill set around technology, finance, growth, loyalty and operations, with regional and global aspiration in mind. We're looking not only for the best talent but for driven entrepreneurial minded ninjas that want to change the fintech world in Latam and join us on this journey. 

Responsibilities
 
  • Deliver outstanding positioning, messaging, and product storytelling for our customers.

  • Responsible for driving Marketing Strategy, messaging, go-to-market plans, and sales enablement across the region.

  • Build and execute effective marketing plans to drive awareness, adoption, and ongoing usage of products.

  • Gain a deep understanding of multiple stakeholders on the customer side, their challenges, processes, and opportunities.

  • Create and deliver outstanding content, sales enablement, and successful, consistent product launches in various LatAm countries.

  • Work closely with Product, Sales, PR, Operations, and Customer Service to articulate a value proposition and develop Marketing plans.

  • Develop a value proposition with a clear differentiation from key competitors.

  • Generate customer case studies that illustrate our success in delivering results.

  • Prioritize, distill and distribute market intelligence to shape future products.

  • Define and scale best practices to drive the adoption of our products and services.

  • Engage directly with customer's key stakeholders to understand their needs, drive product adoption and inform the Product team.

  • Build and analyze key metrics around product usage, set OKRs, and develop an understanding of how to improve these metrics over time.

  • Use the full suite of channels including Paid Media, email, SMS, in-product, Sales, and others to create orchestrated Marketing campaigns.

  • Eventually build and scale a Product Marketing team.

Requirements
 

●  Proven ability to drive the go-to-market strategy working with Product, Marketing, Sales, Customer Success, and others.

●  Ability to distill technical concepts into persuasive Marketing for diverse audiences.

●  Balance of analytical and creative thinking.

●  Excellent verbal, written, storytelling, and presentation skills.

●  High standard of quality and attention to detail.

●  Fluency in Spanish and English (Portuguese a plus).

Experience
 
  • Experience working across LATAM countries.

  • 5+ years of experience in B2C and/or B2B Marketing with a focus on Brand, partner, and/or Product Marketing.

  • Experience in developing Product Marketing strategies from scratch and executing multiple channels and audiences.

  • Experience designing and executing agile test-and-learn campaigns.

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